Modernize OneTrust’s GTM into one AI-driven engine.
How Not Your Average BDR can help modernize your tech stack and turn Sales, Marketing, and RevOps into an AI-native go-to-market team, without starting from scratch.
Who we are
Not Your Average BDR helps companies become AI-native without starting from scratch. We take your existing stack and build GTM Systems that connect Sales, Marketing, and RevOps into one AI-driven engine.
Most revenue teams spend 80% of their time on admin and 20% in front of customers. We flip that. Our systems automate the busywork so your team spends 80% of their time in front of customers, driving pipeline and revenue without the resource allocation.
How we’re different
We deliver systems that work for any GTM use case. We’ve been in the arena. We stood up an AI go-to-market function at a Series F unicorn supporting 70 GTM professionals, and we’ve built for founder-led teams still finding PMF. Different needs, same playbook.
Most importantly: we don’t want to be a black box. We want to teach you. A good engagement for us doesn’t last over a year, because clients become self-sufficient.
Why we should talk now
I saw the GTM Intelligence Senior Analyst opening. It points to a clear push at OneTrust:
- 1Leadership-ready KPI frameworksSingle source of truth dashboards that senior leadership can actually run the business on.
- 2Automated cross-functional reportingSales, CS, Marketing, Finance, Support, and Product flowing into one reporting layer, no manual stitching.
- 3Insights that move GTM strategyAnchoring sales performance on metrics that drive operational efficiency at OneTrust’s scale.
How we can help OneTrust, by tool
Based on the stack we observed across OneTrust’s open GTM roles.
AI Tooling: OpenAI / ChatGPT
Most GTM AI is happening in pockets with minimal standardization and a lot of distraction. Most teams don't have a sound system in place to ensure less resources are spent on experiments.
We plug in the right systems and the corresponding skills and agents to accomplish the use cases you actually care about. The goal is to get you to an agentic state of the world, not just chat bots and experiments. Less time wasted, more optimized processes.
CRM: Salesforce
Salesforce only becomes a single source of truth when the data flowing into it is enriched, current, and trusted. For most teams, it isn't.
We make your CRM actually be the single source of truth through automated enrichment, and use it as the source to run automation through. Less time on admin, more time selling, better execution visibility.
Call Recording: Clari
Most clients get great insights and clear takeaways from Clari, but rely on reps to action them, and a lot falls through.
We turn that information into action: qualify MEDDICC, push to CRM fields, automated email follow-up, deal risk scoring. You name it.
SEP: Salesloft
We also noticed on your Sales Development Manager job post that you use Salesloft. A lot of teams on Salesloft run into deliverability issues, manual workflows, and stale static sequences.
We deliver AI personalized sequencing so reps can focus on what they're best at: cold calling, discovery, in-person events, and the moments that actually move pipeline.
Data Tooling: 6Sense, ZoomInfo
We saw on your Sr Manager, Account Based Marketing post that you use 6Sense and ZoomInfo. These are incredible tools, rich in insight. Linking them into other systems and getting reps to maximize them is where it breaks down.
We build an orchestration layer that automates intent and contact data into the workflows reps already live in, tuned to your ABM use case.
Automation Tooling: Workato, Zapier
Super powerful, but typically not widely adopted across the GTM team, so the ROI stays trapped with one or two power users.
We're power users. We've used these tools to automate everything from 10k-account agentic research to automated meeting prep emails. We take the guesswork out of the infinite use cases.
What to expect
Under 30 days to results.
- 0130-minute discoveryInitial time investment to understand OneTrust's requirements, stack, and priorities.
- 02Proposed GTM ArchitectureA diagram of the recommended GTM architecture based on your needs and existing infrastructure.
- 03Full-swing executionOnce you give the go ahead, we build, integrate, and hand it over so your team owns it.
Let’s build OneTrust’s AI-native GTM engine.
30 minutes. No deck. We’ll map a GTM architecture against your stack and walk away with a clear next step.